YouTube is the major destination for video content and a source of income for those who make them – no doubt. It is said to be the second largest search engine in the world after Google.
That aside, let’s look at how these videos magically make their way to the mysterious “trending” tab.
There have been a mystery behind how some videos make the trending list though the channel that posted it has low subs and/or unpopular whilst opposite channels’ videos don’t. The idea most people get is “maybe it’s a paid feature” but the truth of the matter is that there is nothing you can do after you post that video.
What is a trending video?
For a video to trend, there must be a significant change towards certain directions. Meaning, for a video to make the trending list, it must see a sudden uncontrolled increase of interest and engagement within a period of time.
However, video that make the YouTube’s trending list do not stay forever. In YouTube’s words, “The list of trending videos is updated roughly every 15 minutes.”
Here are other official criteria for a ‘trending’ video
According to Google’s official materials, YouTube Trending aims to surface videos that:
– Are appealing to a wide range of viewers
– Are not misleading, clickbaity or sensational
– Capture the breadth of what’s happening on YouTube and in the world
– Ideally, are surprising or novel
YouTube also considers many signals, including (but not limited to):
– View count
– The rate of growth in views
– Where views are coming from (including outside of YouTube)
– The age of the video
Nope, not a paid feature.
The official line from Google is that: “YouTube does not accept payment for placement on Trending. We do not include views from YouTube ads in selecting videos for Trending. YouTube does not favour specific creators.” That seems pretty clear to us, so don’t try hurling money at your computer screen to get your video trending – cos it ain’t gonna work.
India has a different way it works.
According to Google, “Trending displays the same list of trending videos in each country to all users, except for India. In India, Trending displays the same list of trending videos for each of the 9 most common Indic languages.”
Only ‘public’ videos can trend
Videos set to ‘private’ or ‘unlisted’ will not trend. So if there’s one thing you can do to help your video find its way into the trending list, it’s by making your video publicly available.
There you have it.
Please share this article with others who might need it. Peace.